Nederland Voedselland

There are a lot of myths going around about the food that we eat. Nederland Voedselland sheds light on the food industry, either busting or confirming these myths. I looked at ways to introduce hierarchy to their homepage and showcase all articles in a clearer way.

Meeting requirements

Nederland Voedselland was clear about one thing: they wanted to stop putting titles over pictures. This increased the risk of either the titles becoming illegible, or the images becoming obscured behind the title. I chose to put a white background behind the text, saving enough room for an author's name and portrait.

Scaling

The grid of the new page allowed Nederland Voedselland to place either one large, two half-sized or four small article links in a row. These different sizes had to remain recognizable. I played around with the placement of all article elements, sometimes adding and sometimes forfeitting them to retain the breathability of the design.

Result

After I worked on Nederland Voedselland, the website underwent some iterations. The website is online and can be viewed on nederlandvoedselland.nl.